about

about

Having an informed understanding of your skin, including the structure, physiology and pathology of your dermis, is the first step toward healthy skincare. As many already know, the condition of your skin is impacted by the nutrition intake, exercise habits, and sleep pattern that make up your unique and holistic lifestyle.

However, the availability of personalized, scientific and systematically customized cosmetic products is limited, making it difficult to maintain a skincare routine that is made for your skin + constitution type and individual lifestyle.

AYU25 started with the intention to make changes to the way we treat our skin; by honoring an accessible, systematic, and scientifically designed approach, we are enabling people to have healthy and beautiful skin in a safe and natural way. Through intensive research of skin physiology and structure, we have assessed the change it undergoes in various environmental settings.

This scientific understanding of skincare and body treatment has informed our emphasis on physical constitution as a determining factor in personalized skincare. Through this process, we have come to develop our ‘Personalized Ayurvedic Skincare’ solution. With collaboration and support from top skincare experts in San Francisco, New Delhi and Seoul, and design from the UK, Japan, Switzerland and Sweden, AYU25 presents to you the future of skincare.

science + ayurveda

brand identity

Brand Identity Grid LOGO

AYU

AYU stands for Ayurveda-the ancient foundations of AYU25

25

  • 25 represents the number of skin+constitutions identified by AYU25, and our mission to make your skin as healthy and vibrant as possible-like that of a 25-year-old’s.

The combination of Skin Science and Ayurvedic knowledge

AYU25 aims to integrate two perspectives on skincare: cutting-edge dermatological research and the ancient tradition of Ayurveda. Over several years, a number of our experts have collaborated to research the genetic elements of skin, skin types, and skin conditions in order to have the ‘AYU25 Skin + Constitution Diagram’ created.

The combination of Skin Science and Ayurvedic knowledge

AYU25 aims to integrate two perspectives on skincare: cutting-edge dermatological research and the ancient tradition of Ayurveda.

Over several years, a number of our experts have collaborated to research the genetic elements of skin, skin types, and skin conditions in order to have the ‘AYU25 Skin + Constitution Diagram’ created.

brand identity

Brand Identity Grid LOGO

AYU

AYU stands for Ayurveda—the ancient foundations of AYU25

25

25 represents the number of skin+constitutions identified by AYU25, and our mission to make your skin as healthy and vibrant as possible-like that of a 25-year-old’s.

brand identity

Brand Identity Grid LOGO

AYU25 Mission

Natural Holism

AYU25 answered the desires for a 'healing' space designated for busy cities by launching ‘The Garden’ in Chenongdam-dong, Seoul.

For a three-month period starting in September 2018, AYU25 provided visitors with a variety of programs and activities in a herb garden aromatic with natural incense. As a result, AYU25 visitors were provided with peace of mind and a balance in spirit after experimenting these natural skincare ingredients

  • ·Wild rose water, no purified water

  • ·Herbs, essential oils and vegetable oils harvested from different regions of the world

  • ·Skincare & body treatment tools created from Himalayan Onyx and Crystal Halite Rock Salt

  • ·Clay from the earth of Rajasthan, India

  • 1Wild rose water, no purified water

  • 2Herbs, essential oils and vegetable oils harvested from different regions of the world

  • 3Skincare & body treatment tools created from Himalayan Onyx and Crystal Halite Rock Salt

  • 4Clay from the earth of Rajasthan, India

The driving force behind AYU25 is to provide customers with natural products that are safe, scientifically-recognized and effective-in a setting that is fun and comfortable.

Ultimately, AYU25 will provide a Personalized Ayurveda Skincare system that recognizes the holistic force of the body, mind and soul of every customer.

sustainability

Nature in Nature

AYU25 embraces nature preservation and environmental sustainability by using product bags dyed with natural ingredients obtained from nature. We use 100% cotton and jute for product packaging to work toward a waste-free future and encourage the use of natural resources in everyday life. (Tip: reuse our bags as handy cosmetic pouches or pencil cases.)

Adding natural colors

AYU25 uses pouches made from 100% natural dyes obtained from grasses, leaves and plant stems. By color-coordinating our packaging to suit each individual’s skin+constitution type, the pouches furthermore contribute to color therapy that heals and energizes. (All natural dye packaging is 100% handmade and the colors can appear to be slightly different.)

Red for Vata AYU25 Sustainably Wrapper AYU25 Sustainably Wrapper Responsive 480

Naturally dyed Joino for Vata that has cold properties

Blue for Pitta AYU25 Sustainably Wrapper AYU25 Sustainably Wrapper Responsive 480

Naturally dyed Indigo for Pitta that has hot properties

Yellow for Kapha AYU25 Sustainably Wrapper AYU25 Sustainably Wrapper Responsive 480

Naturally dyed Gardina Fruit for Kapha that has cold properties